Resources for selling on WhatsApp
Guides, free tools, message templates and comparisons for businesses in India that take orders, bookings and payments on WhatsApp. Useful whether or not you use Sellly.
Free tools
Use them now, without an account. Nothing you type is saved.
WhatsApp link generator
Make a free wa.me link to your WhatsApp number, with a first message already typed, and a QR code to print. For your Instagram bio, posters, packaging and website. No sign-up; nothing is saved.
UPI payment link generator
Make a free UPI payment link and QR code with the amount and a note filled in, and a message to send on WhatsApp. Works with any UPI app. No sign-up; nothing you type is saved.
WhatsApp pricing calculator
Work out what Meta charges for a month of WhatsApp Business Platform messages in India: service replies, utility, marketing and authentication templates, with GST, on the rates in force since 1 October 2026.
Cake pricing calculator
Work out what to charge for a custom cake: ingredients, packaging, gas and electricity, your hours at your own rate, and a margin. With the price per kg, what you keep for your time, and the advance to ask for.
Selling on WhatsApp
How it works, and the choice between the free app and the platform.
What is WhatsApp commerce?
WhatsApp commerce explained: how selling, booking and taking enquiries in a WhatsApp chat works, the Business app and the Business Platform, payments by UPI, and what it costs.
WhatsApp Business app vs API: which one do you need?
The free WhatsApp Business app and the WhatsApp Business Platform (the API) compared for businesses in India: what each does, what each costs since 1 October 2026, and how to use both on one number.
WhatsApp ordering tools, compared
Five kinds of tool can take orders on WhatsApp: the free Business app, store builders with a WhatsApp button, messaging platforms, order book apps and order desks like Sellly. What each does, costs and suits.
Orders and payments
Taking orders in the chat, getting paid by UPI, and keeping customers told.
How to take orders on WhatsApp
Three ways a business can take orders on WhatsApp, what to set up before the first one, how to take UPI payments without mix-ups, and when to move from chats to a system.
How to accept UPI payments on WhatsApp
Four ways to take UPI payments from customers who order on WhatsApp, how to check that a payment really arrived, the screenshot and collect-request tricks to watch for, and how refunds work.
WhatsApp business message templates, ready to copy
Ready-to-use WhatsApp messages for order confirmations, payment requests, delivery updates, booking reminders, quotes and plan renewals, with which ones need an approved template and what each costs.
Bookings and enquiries
Appointments, deposits and reminders; enquiries you follow up.
How appointment booking on WhatsApp works
What a good booking conversation on WhatsApp looks like, what to decide before taking bookings, how deposits and reminders work, and when to move from booking by hand to a booking system.
How to manage customer enquiries on WhatsApp
How a business can answer WhatsApp enquiries quickly, ask the same few questions every time, follow up without losing anyone, and keep a record of every lead.
By kind of business
How orders run for your trade, what Sellly sets up for it, and the rules that apply.
Home bakers and cake studios
For home bakers and cake studios in India: customers order from your menu or ask for a custom cake in your WhatsApp chat, choose pickup or delivery and pay by UPI. Every order and payment lands on one list.
Sweets, snacks and home food
For home kitchens in India selling sweets, namkeen, pickles and snacks: customers order packs from your WhatsApp chat and pay by UPI before you pack, and you deliver from one list of paid orders.
Tiffin services and meal plans
For tiffin services and meal plans in India: customers choose a plan and a start date in your WhatsApp chat, pay for the period, pause or skip a day themselves, and you see who to cook for each day.
Florists and gift shops
For florists, hamper makers and personalised gift shops: customers choose a bouquet or hamper in your WhatsApp chat, pick the day it arrives, add who it’s for and a card message, and pay by UPI.
Selling food from home in India: FSSAI and GST rules
What a home baker, tiffin service or snack maker in India needs before selling: FSSAI registration under the limits in force since 1 April 2026, when GST applies, labels for packed food, and what isn’t needed.
Festival orders on WhatsApp: a Diwali 2026 checklist
How a home baker, sweet maker or gift shop can take Diwali 2026 orders on WhatsApp without losing any: dates, capacity, a last day to order, payment first, stock counts, bulk orders and the messages to send.
Comparisons
Sellly next to other tools, with what each does well and when it suits you better.
Sellly vs Shopify
Shopify builds a full online store; Sellly runs orders, bookings and payments inside your WhatsApp chat. What each is good at, what each costs in India, and which fits how your customers buy.
Sellly vs Interakt, WATI and AiSensy
Interakt, WATI and AiSensy are WhatsApp API platforms for broadcasts, a shared team inbox and chatbots. Sellly runs orders, bookings and payments in the chat. How they differ, what they cost, and which fits.
Already using Sellly?
Help has answers about every setting, and your dashboard links each one to where it’s changed.