WhatsApp business message templates, ready to copy
The best WhatsApp messages for a business are short, say the order or booking number and the amount, and give one next step. Below are the messages Sellly sends for the businesses that use it, from the order confirmation to the plan renewal, each with sample details filled in. If you use the WhatsApp Business app, copy them as quick replies. If you use the WhatsApp Business Platform, know which ones must be approved templates, because that decides when you can send them and what they cost.
When a message needs an approved template
| When a message needs a template | Within 24 hours of the customer’s last message | After 24 hours |
|---|---|---|
| WhatsApp Business app | Write anything | Write anything |
| WhatsApp Business Platform | Write anything (a service message) | Only a template Meta has approved |
| Cost on the Platform, India | Service messages: 1,000 free a month per number, then ₹0.115 each | Utility template ₹0.115; marketing template ₹0.8631 |
All rates are Meta’s, before 18% GST, from 1 Oct 2026. An update the customer is waiting for, such as their order leaving or a reminder of their booking, is a utility template. An offer, a festival announcement or “we miss you” is a marketing template: send those only to people who agreed to get them.
Orders
Thank you! Order BUTLK7Q9M for ₹680 is placed.
Please pay when you receive it.
We will confirm it soon.
Your order is confirmed!
Thank you, Priya.
We have received ₹680 for order BUTLK7Q9M.
We're getting it ready.
Delivery today between 5 and 7 pm.
Order BUTLK7Q9M is on its way.
Arriving in about 30 minutes.
Order BUTLK7Q9M is ready for pickup.
Butter Lane Bakery, 12 Road No. 3, Banjara Hills
Order BUTLK7Q9M has been delivered. Thank you for ordering from Butter Lane Bakery!
Order BUTLK7Q9M has been cancelled.
The oven broke down today, sorry.
Your ₹680 will be refunded.
Payments
Pay ₹600 as a deposit to confirm Haircut on Sat 12 Oct (BGL7Q9M2). We’re keeping it for you for 30 minutes.
After paying, tap Payment done on the page, or send paid here.
Pay by bank transfer
Butter Lane Bakery
Account 50100123456789
IFSC ABCD0001234
Amount: ₹680
Reference: BUTLK7Q9M
We did not receive your payment of ₹680 for order BUTLK7Q9M.
Please pay again, or send the payment screenshot.
Time's up for order BUTLK7Q9M
It was not paid within 10 minutes, so it is closed.
Already paid? Send the payment screenshot here.
To order again, send hi.
Bookings
You’re booked!
Haircut with Anita
Sat 12 Oct, 4:00 pm
Booking BGL7Q9M2
Glow Studio, 8 Jubilee Hills Road
Please pay the remaining ₹480 at your visit.
Need to change it? Send my bookings.
A reminder: Haircut with Anita, Sat 12 Oct, 4:00 pm. Booking BGL7Q9M2.
Can’t make it? Send my bookings to change or cancel.
Thanks for visiting Glow Studio! Tap Book again whenever you’re ready.
Quotes and custom orders
Thanks! Your request for a 1 kg birthday cake (RNC4H2K8) is with Nisha’s Cakes. We’ll send you a price here.
Your price from Nisha’s Cakes
1 kg birthday cake: ₹1,800
To start, pay ₹600 now.
Chocolate truffle with the name in white piping.
Valid until 10 Oct. Request RNC4H2K8.
1 kg birthday cake (RNC4H2K8) is ready.
Still to pay: ₹1,200.
Plans and enquiries
Your plan is on!
Lunch, weekdays from 14 Oct to 13 Nov. Plan SGK8M3P1.
Send my plan to pause it or skip a day.
Your plan Lunch, weekdays (SGK8M3P1) ends on 13 Nov. Pay ₹3,200 to keep it going.
Thanks! Hillcrest Homes will call you this evening. We’ll confirm your visit on Sat 12 Oct, 11 am.
Sample businesses, customers and numbers. Words between asterisks (*like this*) show in bold on WhatsApp.
The templates Sellly asks Meta to approve
On the Platform, a template has fixed words and numbered blanks ({{1}}, {{2}}) that are filled in when it’s sent. Meta checks each one before it can be used. These are the utility templates Sellly submits for each business, depending on how it sells; the blanks hold the customer’s name, the reference and the update.
| Template | Text | Example |
|---|---|---|
| Order updates | Hello {{1}}, here is an update on your order {{2}}: {{3}}. Reply to this message if you have any questions. | Priya · ORDK7Q9M · it is out for delivery |
| Booking updates and reminders | Hello {{1}}, here is an update on your booking {{2}}: {{3}}. Reply to this message if you need to change anything. | Priya · BK7Q9MX · confirmed for Sat 12 Oct, 4 pm |
| Quote and request updates | Hello {{1}}, here is an update on your request {{2}}: {{3}}. Reply to this message to see the details. | Priya · RK7Q9MX · your price is ₹1,800. Reply here to accept |
| Plan updates and renewals | Hello {{1}}, here is an update on your plan {{2}}: {{3}}. Reply to this message if you have any questions. | Priya · SK7Q9MX · ends on 12 Oct; ₹2,800 renews it |
Writing your own
- Lead with what changed. “Your order is confirmed”, “Order BUTLK7Q9M is on its way”.
- Always include the number and the amount. They’re what the customer quotes back, and what you search for.
- One next step. Pay, send my bookings to change it, reply here. Not three.
- No capitals, no pressure. “PAY NOW” reads like a scam.
- Templates start and end with words. Put the blanks in the middle; Meta can reject a template that starts or ends with one.
- Keep updates and offers apart. A template that mixes an order update with a discount is a marketing template, and is charged like one.
Sellly sends these messages for you at the right moment, from your own number, and lets you change the wording for your business before anything goes out. See how WhatsApp ordering works in Sellly.
Sources
- Sending messages and the customer service window (Meta for Developers)
- Template categories (Meta for Developers)
- Pricing on the WhatsApp Business Platform (Meta for Developers)
- Pricing updates for non-template (service) messages (Meta for Developers)