For sweets, snacks and home food
Sell sweets and snacks on WhatsApp, paid before you pack.
With Sellly, customers order packs of namkeen, ladoos, pickles or the day’s menu from your WhatsApp chat, pay by UPI, and give an address in your delivery area. Every order reaches your list paid, with what to pack and where it goes.
Where the chats get stuck, and what changes
- 250 g or 500 g?
- Every customer asks about sizes, and every total is worked out by hand.
- With Sellly: Each pack size has its price. With pack combining on, two 250 g packs become a 500 g pack at its price.
- Packed, then never paid
- The order is packed and waiting, and the payment never comes.
- With Sellly: Orders wait for payment before they reach your list to pack, and unpaid ones close after the time you set.
- Addresses lost in old chats
- Scrolling up to find where someone lives, every time they order.
- With Sellly: Returning customers skip the address: it’s already on their record.
- Orders from too far away
- A customer across the city you can’t deliver to at that price.
- With Sellly: Delivery areas by pincode, each with its charge. Orders from outside them are turned away politely, in the chat.
- The last batch
- More orders than ladoos on the day before a festival.
- With Sellly: Stock counts stop orders when a product sells out.
How it works
- A customer messages youFrom your number, your Instagram bio or a QR code on your packs. Your menu comes back by category: snacks, sweets, pickles.
- They choose sizes and quantitiesEach product with its pack sizes and prices, from your list, so nobody types a price.
- They give an address in your areaInside the pincodes you deliver to, with your charge added. Returning customers skip this step.
- They pay before you packBy UPI or bank transfer, straight to you. Cash on delivery stays off unless you switch it on.
- You pack from one listPaid orders, with what to pack and where it goes. Mark each out for delivery and delivered; the customer is told.
- They reorder in one tapTheir usual comes back at today’s prices, and you see which regulars are due.
What’s ready when you sign up
Sellly sets these up from the kind of business you choose. You can change every one of them.
- A menu to start from
- Sample categories (Snacks, Sweets, Pickles & spreads) with pack sizes and prices, marked as samples until you change them.
- Delivery only
- Pickup starts off; switch it on if customers can collect from you.
- Pay first
- Cash on delivery starts off, so orders are paid by UPI or bank transfer before you pack.
- Pack combining on
- Customers tap + for each smallest pack, and packs that add up to a bigger size are charged at the bigger size’s price.
- A menu that matches
- Your Sellly menu: Orders, Products, Customers, Reports.
The rules for your business
Selling food you make needs an FSSAI registration before your first sale, whatever your sales, and since 1 April 2026 the basic registration covers sales up to ₹1.5 crore a year. Packets you fill before anyone orders (sealed namkeen, jars of pickle) also need a label with the details the packaging rules ask for. Sending food to a customer in another state makes GST registration compulsory, whatever you sell. All three are explained, with sources, in selling food from home in India.
Ready for festival orders
- Count stock for each batch
- Products sell out on their own when the batch is gone.
- Add festival boxes for the season
- Add a product with its sizes and photo; hide it again when the festival is over.
- Pause when you’re full
- One switch stops new orders without touching the ones already placed.
- Tell your regulars
- The Customers page shows who’s due back, with a ready-written WhatsApp message you send yourself, one person at a time.
Planning Diwali sweets and snacks? Dates, last days to order and messages to send are in festival orders on WhatsApp: a Diwali 2026 checklist.
What Sellly doesn’t do
So you know before you start.
- Book couriers or print shipping labels. You deliver within your area, or arrange the courier yourself.
- File your GST or make tax invoices. Its receipts are payment receipts.
- Hold or move your money. Customers pay you directly.
- Send offers or festival broadcasts to your customer list.
Questions
Can I sell the same product in 250 g and 500 g?
Yes. Each product has its sizes, each with its own price and stock. With pack combining on, customers tap + for each 250 g, and two make a 500 g pack at its price.
Can customers pay cash on delivery?
Only if you switch it on. For home food it starts off, so orders are paid by UPI or bank transfer before they reach your list to pack.
Can I deliver to other cities?
You choose where you deliver, by pincode, with a charge for each area. Sellly doesn’t book couriers. Remember that sending food to another state means registering for GST.
Can I keep using the WhatsApp Business app?
Not on the same number yet. Until you can connect it yourself through Facebook, a number on Sellly can’t stay in the WhatsApp Business app at the same time: use a new number, or move your current one over.
Read next
Put your menu on WhatsApp.
Choose “Food & snacks” when you sign up, and Sellly sets up your menu, delivery and payments. Try an order in the preview before customers see it.