For home bakers and cake studios

Cake orders on WhatsApp, priced, paid and on one list.

With Sellly, customers order brownies and ready cakes from your menu, or ask for a custom cake with the occasion, the size, the flavour and a reference photo, all in your WhatsApp chat. You send the price, they pay by UPI, and every order waits on one list with its pickup or delivery.

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Butter Lane BakeryBusiness account · sample

Hi, what’s fresh today?

Sellly started the order journey

Fresh today at Butter Lane. Tap one to add it to your cart.

Added Fudge brownies · ₹320

How many boxes of fudge brownies?

Here’s your cart.Your order2 × Fudge brownies₹640Delivery₹40Total₹680

Pay ₹680

Thanks. We’ll confirm as soon as we see your payment.

Confirmed. Your brownies are being prepared.

Order BUTLK7Q9M is on its way.

What the customer sees: a sample chat with Butter Lane Bakery.

The Orders page of a sample bakery in Sellly: today’s orders with the customer, the items, the stage, the payment and the total. — What you see: the real Sellly app, with a sample business.

Nisha’s CakesBusiness account · sample

Hi, can you make a unicorn cake for Saturday? It’s for 15 people.

Sellly started the quote journey

We’d love to. What’s it for?

Birthday

Any message on the cake?

Happy 6th birthday Aarav

Have a design in mind? Send a reference photo.

unicorn-cake.jpg

Please check your request.Custom cakeForBirthday, 15 peopleWanted bySat 3 OctMessageHappy 6th birthday AaravPhoto1 attached

Ask for a price

Thanks. Nisha will send you a price.

Your quote from Nisha’s CakesUnicorn cake, 1.5 kgPrice₹2,800Deposit to book it₹840

Accept · pay ₹840

Thanks. We’ll confirm as soon as we see your deposit.

Deposit received. We’ve started on your cake and will message you when it’s ready.

What the customer sees: a sample chat with Nisha’s Cakes.

Where the chats get stuck, and what changes

“How much is the 1 kg?”: The same prices typed again for every customer, and every total added up by hand with the delivery charge.; With Sellly: Your menu answers it: each size with its price, and the cart adds the delivery charge for the customer’s area.
A custom cake in twenty messages: The occasion, the size, the flavour, the photo and the words on the cake arrive in pieces over a day.; With Sellly: One request with every answer and the photo, and a price you send back in one message.
“Paid” with a screenshot: A payment you can trust only once you’ve found it in your bank app, at the busiest hour of the day.; With Sellly: Each UPI payment waits as To verify until you’ve seen the money, or confirms itself with your own Razorpay account connected.
Festival weeks: Diwali, Rakhi, Christmas and New Year bring a rush of chats, and that’s when orders get missed.; With Sellly: Stock counts close a product when it sells out, and one switch pauses new orders when the oven is full.
“Same as last time”: Nobody remembers what last time was.; With Sellly: Customers reorder their usual in one tap, and their record shows you what they order and how often.

How it works

A customer messages youFrom your number, the link in your Instagram bio, or a QR code on your boxes. Your menu comes back as a list with sizes and prices.
They fill a cart, or ask for something customReady items go into a cart. A custom cake asks for the occasion, the size, the flavour, the words on the cake and the date it’s needed, and takes a reference photo.
You price custom work in one messageFrom the request in Sellly, or by replying to the WhatsApp alert, with a deposit if you take one.
They choose pickup or delivery, and payDelivery to the areas you cover at your charge, or pickup from your address. UPI, bank transfer or cash, straight to you.
You work from one listNew, preparing, out for delivery or ready for pickup, delivered. The customer is told at each step.
They come backNext time their usual order is one tap, and you can see which regulars are due back.

What’s ready when you sign up

Sellly sets these up from the kind of business you choose. You can change every one of them.

A menu to start from: Sample categories (Cakes, Cookies, Pastries, Breads) with sizes and prices, marked as samples until you change them.
Pickup and delivery: Both switched on: add your pickup address and the areas you deliver to, with a charge for each.
Cash on delivery, and UPI: Cash on delivery starts on; UPI works as soon as you add your UPI ID, and bank transfer if you add your account.
A custom cake form: Custom cake: the occasion (Birthday, Anniversary, Wedding, Other), the size (Half kg, 1 kg, 2 kg, Bigger), the flavour (Chocolate, Vanilla, Red velvet, Fruit), what to write on it, a reference photo, and a date at least 2 days away.
A menu that matches: Your Sellly menu: Orders, Custom orders, Products, Custom items, Customers, Reports. No pages you don’t need.

The rules for your business

Every food business in India needs an FSSAI registration or licence before its first sale, home kitchens included. Since 1 April 2026, the basic registration covers sales up to ₹1.5 crore a year. Sellly asks for your FSSAI number and certificate before your store goes live, and shows the number on your store page. GST registration usually isn’t needed below ₹40 lakh of sales a year (₹20 lakh in Telangana), unless you send cakes or hampers to another state. The details, with sources, are in selling food from home in India.

Ready for festival weeks

Count stock for limited batches: A festival box with 40 made sells 40, then shows as sold out on its own.
Pause when you’re full: One switch on Home stops new orders; customers get your closed message, and orders already placed carry on.
Take payment before you bake: An order waiting for UPI closes after the time you set, so stock isn’t held by someone who never pays.
Share one link everywhere: Your store link with “Hi” ready to send, its QR code for every box, and a poster to print.

Planning Diwali boxes and cakes? Dates, last days to order and messages to send are in festival orders on WhatsApp: a Diwali 2026 checklist.

What Sellly doesn’t do

So you know before you start.

Book delivery partners. You deliver, or hand it to the delivery service you already use, and mark it out for delivery.
Build you a website. You get a store page that shows your menu and opens the chat, at a Sellly address.
Hold or move your money. Customers pay you directly, and Sellly only sees a payment through your own Razorpay account.
Send offers or festival broadcasts to your customer list.

Questions

Can a customer order ready items and a custom cake in the same chat?

Yes. Ready items go through the cart; a custom cake is a request you price. Both reach your phone and your list in Sellly, with the customer’s details.

Can I take a deposit on custom cakes?

Yes. Add a deposit to the price you send. The customer pays it in the chat, and what’s left is asked for when the cake is ready, or paid at pickup.

Can I keep using the WhatsApp Business app?

Not on the same number yet. Until you can connect it yourself through Facebook, a number on Sellly can’t stay in the WhatsApp Business app at the same time: use a new number, or move your current one over.

What does it cost?

One plan with every way of selling in it, shown on the pricing page. WhatsApp’s own message charges are billed by Meta to your WhatsApp account, and about 90 orders a month fit in its free messages.

Set up your bakery’s menu.

Choose “Bakery & desserts” when you sign up, and Sellly sets up your menu, custom cakes, pickup and delivery. Try every step in a preview before customers see it.

Get started See pricing